![]() ![]() ![]() So users with older hardware could be tempted to jump ship. Both of these filter lists will also be used by Google Chrome starting February 15, 2018, on sites not complying with the Better Ads Standards. ![]() 1Password, AdBlock Lite, Adblock Plus, Adguard AdBlocker, Avatier Single. Would users desert Chrome if their favourite ad blockers no longer work? It’s impossible to say, but running ads means more data consumption and more processor intensive websites at a time when Chrome is already consuming additional memory. are enhanced by the availability of add-ons, if the user chooses not to only. That said, a complete block on all ads, as offered by Ad Blockers, is not good for business. In its defence, Google has already taken steps to improve the quality of ads online via the Coalition for Better Ads and Chrome now blocks the most invasive ads automatically. Google’s core business is ads and ad blockers present a sizeable problem. Popular ad blockers like uBlock Origin will no longer work in Google Chrome Google
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